8 WEEK 'CRACK YOUR OWN PR' PROGRAMME
with Amanda Vaisigano
Have you ever wondered how some businesses catapult in growth and seem to be the perfect illustration of success? Often, that force is PR. The hidden puzzle piece that quickly generates visibility and makes an unknown name, a familiar and trusted brand.
You have a great brand, product or service, and are doing everything you can think of get your name out there. Trouble is you have so much on your plate and promotion isn’t your strong-suit. As a result, PR keeps getting pushed to the bottom of your list, stressing you out and keeping you playing smaller than you’d like.
YOU'VE COME TO THE RIGHT PLACE.
WHAT IS PR?
For most, public relations (or PR) is a curious creature. Part news, part advertising, part marketing, part novel.
PR builds and sustains the relationships businesses need to keep their licence to operate. It's the strategic use of communication to develop and maintain relationships with your audience.
PR is about finding the story, understanding the angles, and earning coverage that ties in with broader and current conversations. It’s about earning your place as a thought leader, building trust, establishing your reputation, and managing your messages. Harnessing that narrative power sculpts the way that organisations are seen in the world.
Being featured and endorsed by the media can be one of most inexpensive and affordable ways to build instant demand; tangible results like increased revenue, interest, opportunities and finally building that buzz-worthy brand you’ve been dreaming about.
Often, when people pay PR agencies, what they gain access to is their established relationships with media. What people don't realise, however, is that anyone can build a little black book of media through thoughtful connection. All you need is a little help.
In the words of Oscar Wilde – “There is only one thing in the world worse than being talked about, that is not being talked about.” Sure, that’s probably not something you’d want in your personal life, but in business (generally speaking), more talking = more sales.
Nowdays, customers want to trust the brands they do business with — and nothing builds and fosters trust like public relations.
As said by Forbes, potential consumers are still far more influenced by people they trust, which includes journalists, bloggers and influencers. When it comes to making purchasing decisions, the public will still trust a third-party opinion over content coming from the brand itself.
But, how do you secure media stories in coveted podcasts, magazines and TV programs? The answer is clever and thoughtful public relations. And here’s the thing. Anyone can learn how to manage a solid public relations campaign if you have the time, the know-how and the persistence.
Good PR is like dating the media – and my Crack Your Own PR program will teach you how to do exactly that. You’ll walk away from the programme with the tools you need to kick-off a PR strategy that works for your business, with a solid understanding of how to nurture relationships with media contacts, write a punchy bio, pitch your product or service to secure media coverage and, more importantly, how to make the most of that coverage.
WHAT IS CRACK YOUR OWN PR?
Crack Your Own PR is an 8-week online (but face-to-face - not pre-recorded!) PR coaching course designed for small business owners.
The programme will be conducted in Groups of 2-5 Business owners at a time, so you get personalised, hands on help to crack your PR yourself!
Over the course of 8 weeks, you’ll:
Learn to write a media strategy tailored to your specific objectives
Learn exactly what you need to do to get your brand ready for publicity
Build confidence to speak about your business under the spotlight
A proven system that will save hours of time and thousands of dollars securing press on your own
Discover how you can leverage your story
Determine who and where your audience is and how to speak to them
Receive personalised advice and feedback at every step of the program
Are you ready?
Do you have a working product? Do you understand your competitive landscape? Do you have a story to tell? Have you discovered what your point of difference or edge is? Are you coming to terms with your imposter syndrome and ready to work with more customers? Do you have a robust brand, killer website and epic product/service? Do you need to educate your ideal customer about EXACTLY what you do? Do you want to talk to more people? If your answer to any of the above is yes – you’re PR ready, and I am ready to help you navigate the media landscape!
FIRST INTAKE OCTOBER 2020
WHAT WE'LL COVER
Here are the key areas we'll cover in the Crack Your Own PR Programme.
MODULE 1 - Understanding the media + PR
Media 101 in New Zealand for 2020
What is PR and why is it so valuable to businesses
How to get a journalist's attention
Who to approach
MODULE 2 - Prepare for press success
Preparing your ‘why’ statement
Writing a media bio
Creating a media shortlist
Gathering and leveraging your assets
Uncovering the purpose and value of sharing your story
Uncovering key angles
MODULE 3 - Pitch perfect
Crafting a headline and killer media pitch
Discover the steps you need to come up with persuasive, relevant & timely story ideas
Refining key messages
Nailing your phone pitching
Uncovering the art of storytelling for interviews
MODULE 4 - Land that coverage
Nail your 1-minute phone pitch
Learn to manage your nerves ahead of interviews
Build the framework for writing an opinion editorial
Understand the value of saying thank you and maximising your coverage
Learn the delicate art of the follow-up, so you don't leave any opportunities for great press on the table
Learning what to expect in radio, print or television interviews
Understanding how to answer challenging questions
Not sure if you’re ready for the Crack Your Own PR Program?
Book in a free, no-obligation 30-minute exploration call with me to determine if the program is for you.
Give yourself the gift of knowing you’re set up to power your business with all the rocket fuel of a supportive and inspiring environment to expand your business.
$3,000 (including GST)
ONE-TIME PAYMENT OF $3,000 INCLUDING GST
$1,600 (including GST)
TWO MONTHLY PAYMENTS OF $1,600 INCLUDING GST
My clients have appeared in...
A NOTE FROM AMANDA
I'm a busy mum of three young children, a wife - and a strategically minded storyteller with a passion for helping businesses share their stories.
I use the techniques I've learnt from working in PR for over a decade and previously working in the media and share them with you here.
Like you, I don’t have a lot of extra time in my day to learn a new skill that isn’t going to save me time and make me money in the long run. That’s what my programme will do for you and your business: Bring you more customers through the media, and make you more money so you can work smarter ”not harder” and ultimately be more profitable!
My programme takes all of my PR and marketing know-how gained over the last decade, and packages it in fun, easy to follow step-by-step meetings, modules, lessons and workbooks that will make you a media-savvy mastermind in no time.
I'm ready to jump right into the New Zealand media!
Ready to watch your reputation grow, your reach expand and your business scale to the next level? Now’s your time.