2HR WORKSHOP - PUBLIC RELATIONS STRATEGY
Investment: $199 pp (Group and Team discounts available)
This two hour workshop is designed to help small Kiwi businesses owners build a road map for their communications activity.
The framework I teach in this workshop is the same strategic process I do for all of my clients and myself before beginning any PR activity.
Why should I sign up to this workshop?
This isn’t a workshop that is going to teach you how to pitch to a journalist.
This is an essential piece of strategic activity you should do if you are serious about creating a consistent communications plan to promote your business. It will help you keep on track of your content creation and make sure you are clear on why you are doing it.
We’ll sit down and create your own unique road-map by following my template.
Other reasons why you should do this workshop with me:
You want to become the "go-to" expert in your field
Your previous PR activity has been in fits and bursts, so it is time to put a robust plan in place
You know you need to start shouting about your business but have no idea where to start
You want to have a clear strategy in place for the next 12 months
You are in a bit of a business rut and need help to give it a boost
You run a service business and want to start selling PR support
What is included in this workshop?
We will plot the end goals that we need your communications destination plan to reach. Everything you do in your outreach should link back to this.
Know your audience
Deeper strategic thinking and research on your target audience whether b2b or b2c. Looking at who they are and how best we can reach them.
Find your uniqueness
Sharpening the way you publicise yourself and your business to ensure that you maximise every opportunity moving forwards.
Creating your tactical plan
Taking all of the hardworking and shaping it in a workable document and calendar that you can use as a daily communications map moving forwards.
Some closing ideas to make the most of our time together moving forwards.
This workshop is done on a 1-1 basis or with a team of up to five people. It is best kept as a workshop for one business only to maximise on the time.