WORKING WITH THE MEDIA WORKSHOP

4HR WORKSHOP: SMALL BIZ GUIDE TO WORKING WITH MEDIA

Investment: $349 pp (Group and Team discounts available)

Ever wondered how some people secure media coverage?

In this half day workshop, I’ll walk you through how to work with the media in a way that’s beneficial to you and to them.

New Zealand journos are under more pressure than ever before – the last thing they need is another email clogging their inbox. It’s important to have compassion and understand the nuances of the media realm as well as the ability to tell a damn good story – all of which we cover off in this jam-packed session!

More specifically, we’ll cover:

Media 101 in New Zealand
Why PR is so valuable
How to get a journalist's attention
Which media approach suits your business
Creating a media shortlist
Uncovering the purpose and value of sharing your story
Uncovering key angles
Crafting a headline-making media pitch
Refining key messages
Uncovering the art of storytelling for interviews
Learning what to expect in radio, print or television interviews

Whether its 1-1, with your colleagues, or other business owners, I deliver this workshop with 12 years of communications and PR under my belt – as well as a stint in the media itself.

Email to sign up