Generation Z ( iGen, post-millennials or screenagers) are the tech-savvy digital natives. They haven't known a world without the World Wide Web and are the first generation that have grown up totally immersed in social media. They've had instant access to information their entire lives.
Now all aged 22 or younger, Gen Z are expected to account for about 40% of all consumers by 2020. It won't be long before understanding their perspective will be key to business success. Luckily PS are here to help future proof your brand. Read on to discover how to successfully reach out to Gen Z'ers.
REACH GENERATION Z WHERE THEY ARE
With some Gen-Zers checking their social media accounts as often as 100 times per day, it is key that your brand knows which platforms they are on in order to reach them. Traditional platforms such as Facebook will no longer cut it for this generation, being replaced with apps such as Instagram and Snapchat. Be sure to tailor your brand to these platforms and try not to post the same content across all channels; get to know what works best for your brand and your platforms.
GET THEIR ATTENTION QUICKLY
Gen Z are used to being bombarded with endless messages, making it much harder for you to grab their attention. On average this generation have an attention span of merely 8 seconds - even our pet goldfish could concentrate longer than them! With this being said you need to make sure your serve them 'snackable' content. Make sure your ads are short enough to hold their attention, but long enough to convey the important messages.
HIGHLIGHTING REAL PEOPLE
Generation Z is a generation that find Youtube influencers more relatable than traditional celebrities. They relate to authentic people who reflect their own lives, therefore utilising influencer marketing will be key for your brand. After all, people trust people, and this is particularly true for Gen Z.
EMBRACE SOCIAL GOOD
Having a genuine desire to make the world a better place, Gen Zs care about how brands contribute to social good. They can easily see through a brand if it's not authentic, making socially conscious brands widely appreciated by Gen Zs. Try and build your brand into a socially conscious one, this way you will attract this tech-savvy generation much more effectively.