If there is one thing I’ve learned over the last decade working in communications it's that small business owners have some of the best stories to tell. I hate knowing that often, these stories aren't heard due to the exorbitant cost of PR support. 

The Kiwi PR Academy brings you something like nothing else quite like it out there: tailored and personal PR support (no pre-recorded videos or generic tips here!) for small KIWI businesses, for a smidgen of the cost.

You'll receive monthly Zoom calls from me, access to journalists details, media pitching angles and exclusive media relations tips and workbooks. 

I'll hold your hand and walk with you, teaching you how to become your own Publicist for your business - for as little as one hour and $65 each week.



You join the Academy at any-point. There is no sign-up phase, no working through generic modules on your own and no group calls. There is however 100% accountability to invest in public relations for your business over the next 12 months through one on one tailored support. 

For the same price as your weekly trendy gym membership - I give your business a healthy kick up the backside - showing you how to become your own Publicist and supporting you with your media outreach.


All you need is a phone, computer and about an hour put aside each week. 



  • A 15 minute accountability call with Amanda to discuss what you've achieved in the previous month, what we're focusing on for the month ahead and to answer any questions you have

  • Two tailored media angles or hooks for your business that fits with your objectives, adapts to the media narrative at the time and fits the journalists agenda 

  • The full contact details and extra info on two 'pitch-worthy' journalists each month that fit with your brand

  • The opportunity for me to look over and suggest any changes to your email pitch before it is sent to a journalist 

  • PR pitching tips and worksheets that adapt as you move through month-to-month 

plus, when you sign up you'll receive


  • An initial 20 minute "sign-up" consultation (prior to receiving your completed questionnaire) to brainstorm and discuss your PR objectives - I come to this meeting with my own ideas and advice - having already done a deep-dive into your brand

  • 'What is PR and how can it help my Small Kiwi Business' E-Book (exclusive to the PR Academy) 

  • 20% off all Publicity Studio courses, services, products and workshops

  • 260$
    Every month
    Month to month PR support for small Kiwi Businesses
    Valid for 12 months

ready to stand out from the rest? 

I'm working one on one with you in your business each month - shedding light on my 12+ years experience in the media and PR industry.

I'll be guiding you along the way and keeping you accountable.


My media outreach retainers start at $2,500 each month - this way you can still get what's inside my brain and achieve media outreach and coverage for your business over the course of the year - just for a fraction of the cost. 

Unlike other online memberships out there in web-land, I specialise in the New Zealand media - and all my work is tailored to you. For this reason I only take on a limited number of academy clients each year.